About
My Background
I’ve built a reputation as a “hybrid marketer” who excels by balancing analytical thinking with creative vision throughout my marketing and communications career. Whether I’m expanding market share, translating customer insights into new campaign strategies, or inspiring marketing and sales teams, I combine sharp technical and business acumen with a genuine passion for connecting with and inspiring colleagues and customers.
After enjoying many years of success in marketing and communications across a diverse range of industries and corporate environments, I decided to deepen my analytical skills by pursuing an MBA with a marketing concentration. To keep my hands-on skills sharp while pursuing my MBA, I Co-Founded Creative Quick Fix, a 360 photography and creative company that achieved status as a Google-trusted partner and to date has 3.37 Million views.
My previous position as VP of Global Marketing for Jealous Devil was responsible for the following areas: Product Marketing, Social Media Marketing (Instagram, Facebook, LinkedIn, Twitter, YouTube, Pinterest), Brand Ambassador/Influencer Program, Dealer & Retailer Marketing Communications, Customer Service Management, Sales Enablement, Brand/Asset Content Creation & Management, eCommerce, Company Website, Events, and Tradeshow Management.
My background has also prepared me to:
- Drive growth and market share gains via a wide variety of digital, social, and traditional media marketing and advertising strategies.
- Translate competitor and customer data into actionable insights to inform campaign and strategy development.
- Empower sales teams with product launch and go-to-market strategy support via product marketing efforts.
- Cultivate cohesive branding and messaging by directing internal and external communications across multiple departments and teams.
Product Marketing
Branding & Design
Digital Marketing
Advertising & Events
Public Relations
Communications
My Work
My portfolio provides an array of examples on projects I’ve worked in the areas of product marketing, branding, design, digital marketing, advertising, events, public relations, and communications.
Get In Touch
Let’s Work Together!
alicialunger@gmail.com
Address
15642 Sand Canyon Ave. #53202
Irvine, CA 92619