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These examples include projects with a focus on product pricing, product strategy, analysis, product positioning to target consumers, sales messaging development, competitive analysis, and product differentiation.



These examples include projects with focus developing various product marketing initiatives inclusive of consumer case studies, press releases, presentations, product videos, website content, and much more.

LinkedIn Recommendations & Testimonials

What my colleagues have to say about my work 

“I had the delight to partner with Alicia on some key projects for sales enablement. Since I was new to my role, Alicia was instrumental with her guidance and talents to assist me on some new initiatives and resource material for our teams. She was very responsive, professional and her attention to detail is outstanding. Alicia provided me some much needed material in a short time that was so well received by our teams! She has a very friendly and outgoing personality and she easily became a peer and friend.”

Lori Nazos

Training & Employee Development Professional

“I recently worked with Alicia on a video project to create explainer videos to enhance online user experience for online software solutions. Alicia was smart, organized and on top of the project every step of the way providing valuable information, insight and creative direction to keep the project rolling and on schedule. I highly recommend Alicia as a marketing expert to manage your marketing needs.”

Melissa Ladaire

Owner, GainCrowd Media

“Alicia took marketing communication at Holt of California to whole new level, rivaling the best within the Caterpillar dealer network!”

Brad Lathrop

Owner of Sail Peoria

“I have enjoyed working with Alicia. We had the opportunity to work together on a job shadow project. I was impressed by how easily she picked up IT concepts which were unfamiliar to her and her ability to communicate this information effectively to other staff. She is technically inclined and has built multiple websites collaborating with our IT team. Her drive, determination, teamwork and positive attitude will make her an asset to any company or workgroup.”

Patrick Russell

IT Professional

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15642 Sand Canyon Ave. #53202
Irvine, CA 92619